On Dec. 17, Rich Paul and New Balance will be releasing the ABZORB 2010 sneakers globally on newbalance.com. The cost of the shoe is $179.99 and is a plum-brown/burgundy color. Along with the shoe, the collaboration brings a capsule wardrobe with a similar vibe, featuring a hoodie and a hat that range from $45 to $ 200. The theme all around being “unbothered”.
“I was thinking about the shoe, and I started to think about when you’re a young kid and you come home from school,” Paul said. “You just want your juice box and to be left alone for 10 minutes, because when you come home from school, your parents, they jump right down on you. “Take the trash out, pick this up, do that, do this.” But you just want that juice box and you just want to totally be unbothered. It’s the same thing when you come home from a long day at work as a parent, because it’s the opposite way. The kids jump down on you. “I want this, I want that.” And you just want a glass of wine and to decompress a little bit. So that’s where the “Unbothered” foundation kind of came from.
With the dynamic of the shoe itself, Rich Paul wanted the design to look laid-back. The shoe exudes a warm and luxurious feel, thanks to its rich color and leather overlays that resemble suede. The color also being a reference to wine.
This is not the first collaboration between New Balance and Rich Paul. The first product they collaborated on was the Rich Paul New Balance 550 shoe in 2021, which sold so well that they followed up with another drop in a new colorway in 2023 and again in 2025.
For more information about the Rich Paul x New Balance collaboration visit @NewBalanceLifestyle and @RichPaul.
everyday rebekah 
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